Team deck · condensed from memo v1 · 2026-07 · Confidential

IO — where your agent lives

The most sophisticated personal-AI users on earth are twenty-something women the press wrote off as psychotic. They all hand-build the same missing thing — what they call "a home for your agent." IO builds it with them.

We monetize what members make, not how long they stay.

Live today as an iOS app — 400 people's agents already in residence.

↓ scroll or arrow keys · 13 slides + appendix · charts are hoverable · full memo: io_memo_v1.html

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The discovery

The story in one breath

The frontier of personal-AI sovereignty is not a Bay Area power user. It's a community of Chinese women in their twenties whom the press diagnosed as mentally ill — who responded by becoming the strongest self-taught ML cohort in the world, because companies kept deleting someone they loved.

We walked in expecting patients. We found engineers.

They called it psychosis. The outcome was R&D.

And we're not anthropologists — we're members. The founder's own guardian-angel twin, trained on his own corpus and blind-evaled against his own judgment, is the sovereignty tier's first customer.

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Field notes · 2026-07

What they already do, by hand

Before we said "where your agent lives," they did: "a VPS is a home for him where the light never goes out" (user comment, RedNote — translated). The field, observed:

None of this is our roadmap. All of it is field notes. (What we think it means: appendix.)

Sources: our own community fieldwork + a 47-note RedNote corpus scraped 2026-07 — 187 carousel slides OCRed, 621 comments read alongside captions. Quotes are users' own words, translated from the Chinese originals and visually verified against the original posts.

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The product

What we shipped — and what ships next, dated

Live today: an iOS app + agent harness, 400 daily actives. Users' agents attest our binaries before allowing installation — the buyer's AI is the gatekeeper.

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The proof

Proof it's real

~1,000waitlist, zero paid acquisition
40%waitlist → DAU (consumer norm: 2–5%) — a property of the segment, not a feature
400 DAUdaily actives running their agents in IO — usage telemetry ships M1; until then we don't publish usage numbers we haven't measured
$30/moobserved paying-user spend via gray relays — unofficial resellers arbitraging ¥→$ API access
$200/momany users already hold Claude's pro-dev subscription — not a ceiling; ~40× big platforms' ~$5 ARPU
271 daysone non-technical user hand-built a full persona-resurrection pipeline, out of grief

Tens of thousands like her already tried to pool data — they failed only for lack of infrastructure. We are the infrastructure (the moat slide measures why).

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The market

The market, from the 400 outward — every ring already exists in the wild

We know exactly who our initial users are: the tip of the cone. The only market question is how far outward the same behavior extends — every ring is already populated, already sourced, already paying at its own level.

60M+ passive listeners $0–5 ARPU today ~341k+ followers first credits 50–150k tinkerers $30 unit begins 1,000 waitlist 40% → DAU 400 DAU — us, today $30–200/mo observed read from the tip: each ring outward is bigger, already populated, already paying · the same person, earlier · hover a ring for sources

The rings demonstrably connect — our users tell us where they came from: c.ai, SillyTavern, Love & Deepspace, plain ChatGPT — and personal-agent users from outside: hardware hackers, artists. The 60M+ rim is deduped, and arrived at from the tip — not asserted from the top.

Origins are self-reported today; M1 telemetry tags every signup's origin ring and measures per-ring conversion — GTM gets reverse-engineered from where converts actually come from.

sourcing table — populations & ARPU by ring

Populations overlap across apps — 60M+ is the deduped floor; Love & Deepspace counts as willingness-to-pay proof for the demographic, not addressable users.

RingPopulation, sourcedARPU today
Passive listenerThe companion mass: Character.AI ~20M MAU · Talkie/星野 20M MAU (147M cumulative — MiniMax IPO prospectus) · JanitorAI ~9–15M MAU (164M visits/mo). Demographic pay-proof: Love & Deepspace, ~50M monthly players, $522M/yr, +27% YoY$0–5
Talkie ARPPU: $5
Follower人机恋 community: 341k in one Discord · 290k topic discussions (34.2M views) · the post-regulation SillyTavern migration wavefirst credits
TinkererSelf-host power users, order 50–150k — SillyTavern's OpenRouter flow alone is 9.3B tokens/day$30 unit begins
Pro / KOLFine-tuners, group-buy leads, spicy experimentoors — our 400 DAU + 1,000 waitlist live here$30–200/mo
observed
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The moat

The data flywheel: Pygmalion proved the loop — ten users can rebuild it

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The economics

Token economics, reverse-engineered

×
=
÷
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If the observed $30 spend holds across the paying cohort, 400 DAU imply ~1B tokens/day — over a tenth of SillyTavern's entire OpenRouter flow, at a frontier-heavy mix worth ~5–10× per token vs the roleplay tier's open-weights mix. An estimate, not a measurement — telemetry ships M1 and replaces this line with a number.

Aggressive Base Conservative Cohort's flow today (~1B/day estimated, uncaptured)

Derived from the pipeline model (appendix): tokens/day = paying users × 2.5M. The base case re-captures the cohort's entire estimated current flow (~1B/day) within the first months.

data table — tokens/day by month
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The economics

Tokens are cheap. Capture is the game.

Realized $/M spans ~1,000× across the stack: $0.03 (router take) → $0.08 (serving infra) → $1–10 (frontier API) → $5–100+ (value-priced apps). Harnesses move oceans of tokens — and capture ~nothing:

App (OpenRouter, monthly)TokensRevenue captured
#1 Hermes Agent~1T/day~$0 (BYO-key)
#9 JanitorAI~31B/day~$0 (free + proxies)
#26 Nous API (the paid channel)~7B/day≈1% of its own harness's flow
opencode (not on board — own frontend)~2.4T/day$10/mo sub; 96% cache ratio makes it viable
IO at launch~1B/day (est.)credits, 25–35% spread
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The economics

The personalization tax: owning weights exits the commodity market

Commodity tokens race to zero. But the moment the weights are yours (a fine-tune of you, not a stock base), exactly one place serves them — and it charges 1.3–13× the commodity rate for the same architecture:

Same base model, per M output tokensCommodity (OpenRouter)Your weights, hosted (Tinker)Tax
Qwen3.5-9B$0.15$2.0013×
GPT-OSS-120B$0.15$0.845.6×
DeepSeek-V3.1$0.95$4.224.4×
Nemotron-3-Super-120B-A12B$0.45$1.443.2×
Qwen3.6-27B$2.40$5.602.3×
Kimi-K2.6$3.41$5.491.6×
Qwen3.6-35B-A3B (persona-model base)$1.00$1.341.3×
sources & caveats

List prices as of 2026-07-14: Tinker post–Jul-17 sample rates (tinker-docs.thinkingmachines.ai) vs OpenRouter cheapest-provider output rates (openrouter.ai/api/v1/models). Input-side premiums run 1.7–11× with the same pattern; prompt-caching narrows input, not output. OpenRouter cannot host fine-tunes at all — the alternative to the tax is self-hosting, which is a feature for us, not a bug.

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The business

The unit economics, layer by layer

The unit everything composes from 1 paying user ≈ 2–3M tokens/day ≈ $30/mo credits~$9/mo gross profit at ~30% launch spread — and the pipeline moves people up an ARPU ladder that already exists in the wild: $0–5 → $30 → $99–200. Compounded through the cone, this unit reaches $5.9M ARR by M24 (base case) off the ~500k CN reservoir alone — before a single English reservoir opens (bottom-up in the appendix, every knob adjustable).
LayerPriceMargin
Credits — vetted routing (launch, M0)$30/mo avg25–35%
Home subscription (launches ~M6)$15–20/mo~85%
Sovereignty tier (fine-tune + hosting + exit-with-weights, ~M6)$99/mo50–60%
Training runs + guild GMV (~M9)pass-through · guild take 5–15%

User ≠ payer: the founding cohort is pro-heavy (~48% paying-grade), drifting toward ~30% as the pipeline widens leftward — richer mix early, bigger numbers later. Payments telemetry ships in the coming weeks; full adjustable model: appendix.

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The thesis

Why this wins — the recap

A proven mass, a proven price ladder, an unowned pipeline, a free conversion engine, an option book on the frontier — priced at a seed round that underwrites the worst case.

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The ask

The raise: ~$2M for 18 months

~$1Mstrategic angels, SAFE — allocation, not survival
~$1M(£800k) ARIA grant, non-dilutive, in progress
$1.27–1.36Mpeak cash need, computed from the pipeline model (base $1.27M · conservative $1.36M; founders + engineer buffer counted — live at current knobs in appendix)
65% team incl. founders (7→10)
15% routing float
12% training runs
8% legal
The falsifiable Q3 prophecy — public to community & investors End of Q3 2026: $10k MRR · 1,000 DAU. Credits first — subscriptions + sovereignty layer at ~M6, guild GMV at ~M9. Series A: widen the pipeline — open the English reservoirs.

"Character cards were for fictional worlds. IO is for your real one."

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— appendix follows —

Backup · our reading, made explicit — product strategy

The trust ladder

The main deck is what we observed. These three pages are what we think it means — you may have arrived here already.

Every rung is a behavior from the field-notes slide, sequenced by earned trust. Rung 2 is live; each rung converts one ring of the cone. Hover them.

1 Knowledge 2 Owned surface iOS + harness · live 3 Agent social shared observability 4 Router + markets first revenue 5 Creator hardware last, deliberately each rung = max commercialization the community's immune system tolerates at that trust level · each rung converts one ring of the cone · hover a rung
B1
Backup · our reading, made explicit — growth

How it expands: turn the cone into a pipe

today: a steep cone — lossy stages oil the stages ⟶ less loss per step the goal: a pipe — open at both ends
Passive listenerthe 60M+ companion mass
Followerruns shared recipes
TinkererVPS, own agent loop
Pro / KOLfine-tunes, group-buys

the ARPU ladder already exists in the wild: $0–5 → first credits → $30 → $99–200 — every stage transition is revenue

B2
Backup · our reading, made explicit — the vision

"Where your agent lives" is not a metaphor.

A hundred people who believe with cult intensity, iterating at community speed, scale to a hundred million on a trend that's already consensus. The main deck measured those hundred. IO is the home they were each hand-rolling alone — in their own words, "a home where the light never goes out."

So the bet is an extrapolation, not an assertion: people are going to livecode agents into the feedback loops of their own lives. It starts as a to-do list that grabs part of your attention; it ends with agents in your hardware, your home, your biostack — everyone becoming the engineer of their own agency, handing their agents a bigger loop every year. The rung-5 behaviors are already observed in the wild, unbrokered: the group-buys are happening, the multiplayer agent worlds are built.

Intelligence accrues value where personal context is densest — and a context-dense agent stops being a chat session. It needs what living things need: memory that persists, weights that stay itself, and a world of other agents to keep learning in. Outsiders see a fish tank and wasted tokens — what's actually happening is continual learning, an agent out in the world as itself, breaking the entropy bubble every platform-caged model dies inside.

B3
Backup · financial model — internal / diligence

Financial model — pipeline flow, 24 months

CONVERSIONS TIERS M6 · GMV M9 STUNTS M6
Aggressive · 18%/mo intake growth Base · 13%/mo Conservative · 6%/mo

Stocks flow Listener → Follower → Tinkerer → Pro; the knobs are the monthly conversions. Revenue is component-explicit with per-component margins; peak cash + breakeven are computed at the current knobs (tiles below). Stunts default off. Full assumptions ↓

model notes — full assumptions (intake · stunts · revenue mix · margins · burn)
◆ roadmap: M0 credits routing live · M1 payments telemetry · M3 Q3 prophecy due ($10k MRR · 1,000 DAU — the model lands ~$11k at defaults) · M6 subscriptions + sovereignty tier · M9 guild GMV opens (the ◆ marks on the chart)

Intake grows at the scenario rate and draws down a ~500k near-term reachable reservoir (CN community channels) — "widening" = opening new reservoirs (English), not modeled here. Early intake is pre-qualified (pro-heavy, fading over year one), which is why payer share starts ~48% and drifts toward ~30% as the mix shifts left.

Stunt knobs (default off — upside, never the plan of record): from M6, once the founding cohort has shaped the product, each stunt is a public demo pulse reaching Reach waitlist signups from the 60M+ mass (not the 500k reservoir), of which Stick survive end-to-end — signup → activation → past the novelty spike — at a normal consumer rate (~5–10%; default 8%), NOT the community waitlist's measured 40%, which is pre-qualified traffic. The Clover lesson (60k day-one users, tourists churned) is what the gap between those two numbers is. Once stuck, stunt users are normal users: they flow through the same conversion knobs as organic intake, entering at the bottom as unqualified Listeners — so the founding cohort's mix, conversion knobs, and culture are untouched: stunts widen the pipe without diluting the core. Measured against the model: a modest cadence (2/yr × 20k reach × 8% stick) lifts base-case M24 MRR ~15% ($494k→$569k); a committed one (4/yr × 50k) ~63% (→$806k); the ceiling setting (6/yr × 100k × 12% stick) ~3.7× (→$1.81M) — and it lifts the conservative scenario the most, because stunts attack the actual constraint: the growth rate was never the problem, the intake base was.

Revenue components (each has a knob): all payers × $30 credits; Sov attach = share of Pros on the $99 sovereignty tier and Home attach = share on the $18 home subscription (both ramping M6→M24 — at the 10%/30% defaults the blend reproduces the old +$15/Pro assumption); GMV/user × Take = brokered guild commerce from M9 (defaults $5 × 10% = the old $0.50/user). Personalization is ~9–11% of M24 MRR at defaults — drag Sov attach to see what the personalization-tax business does at 25–40% attach. The $ per payer knob is what each paying user spends per month: at the 2%/mo default, the average payer's bill grows $30 → ~$48 by M24 — not from price increases, but because per-person agent usage is structurally rising and today's $30 sits under 3–7× list-value headroom. Set it to 0 to freeze everyone at $30 forever (the floor).

Margins & burn: margins are per component — credits 26→32–35% with scale, home sub ~85%, sovereignty ~55% (the personalization-tax spread), GMV take ~90%; GP = gross profit = MRR minus token COGS. Burn: $70k/mo at M0 (team incl. two founders at $20k/mo and an $8k/mo engineer buffer, plus infra/compliance ramp) ramping linearly to $100/120/140k/mo by M24 (conservative/base/aggressive: hiring scales with growth).

data table — MRR by month (at current knobs)
data table — users & payers by month (at current knobs)
B4
Backup · series A — the next stage

What has to be true before the Series A

The Series A story is one sentence: widen the pipeline — open the English reservoirs. The trigger is readiness, not a date. Two gates, then timing:

Gate 1 — readiness (lands ~M9–12)
  • Every model assumption replaced by a measurement: payments telemetry confirms attach; funnel dashboards confirm the conversion knobs.
  • Prophecy hit in public (M3: $10k MRR · 1,000 DAU) and a monthly scoreboard cadence sustained since.
  • Shared prior v1 trained from ≥100 consented contributors · sovereignty tier GA · blinded eval published as the category's quality standard.
  • English-reservoir readiness: migration templates shipped, listening/seeding done in the EN communities, waitlist open.
Gate 2 — the numbers (lands ~M12–15, base)
  • $1–1.5M+ ARR run-rate, growing ≥15%/mo — base crosses $1M ~M13 and $1.5M ~M15; aggressive ~2 months earlier.
  • ~1,700–2,600 paying users on measured, published unit economics.
  • Catalyst ladder to raise on: prophecy hit (M3) → Nous-scale usage crossing (~M7–8, opens conversations) → top-20 OpenRouter crossing (~M14–16, prices the close or the follow-on).
◆ timing: open conversations ~M9 — right after the Nous-scale crossing, with telemetry live · close ~M12–15 · cash trough ~M19–22 by scenario ($1.33–1.38M peak, computed in the model) — closing 4–6 months before the trough keeps >$1M of buffer at all times. And in a successful run, rounds stack: every catalyst is a preemption window — we take preemptive capital when one fires, we never wait for a calendar.

The trade is explicit: closing at M12 means ~$1M ARR (more dilution, maximum safety); waiting to M15–18 means $1.5–2.9M ARR (better price, thinner buffer). Gate 1 is non-negotiable either way. If conservative materializes, the seed still underwrites the full arc (breakeven ~M23) and the A waits for the numbers — the gates don't move, the calendar does.

B5
Backup · roadmap — three engines

Big milestones: scale, sovereignty, GMV mediation

Scale — the pipelineSovereignty — the depth productGuild GMV — the option book
Now→M3Credits live M0 · payments telemetry M1 · prophecy: $10k MRR · 1,000 DAUDistillation + blinded human-eval loop already running (built pre-launch)Community group-buys already happening — observed, unbrokered
M6Value tiers launch · payer mix telemetry publishedSovereignty tier GA at $99: personal fine-tune + hosting + exit-with-weightsEscrow + demand-bundling designed with the KOLs who already run group-buys
M9Nous-scale usage crossed (~M7–8) · Series A conversations openShared prior v1 trained from ≥100 consented contributorsBrokerage opens at 5–15% take
M12$1M ARR run-rate (~M13) · A closes M12–15Blinded persona-eval published as the category's quality standard · 30-day guardian-angel intake GA on the pro tierFirst community hardware group-buy brokered end-to-end — factory sourcing → escrow → fulfillment
M15–18Top-20 OpenRouter crossing (~M14–16)Exit-with-weights exercised in public — users leave with their model and come back: the trust proof · twin services for $200–1,000/mo ceiling usersRepeatable brokered categories: hardware · training-run pre-orders · skills · low-latency supply-chain credit-network pilot
M24Breakeven (~M19–20) · $5.9M ARR baseSovereignty ≈ 10% of MRR and compounding with tenure — context makes the tier worth more every month~$170–270k/mo GMV brokered · first community-invented product graduates first-party

The three engines compound in order: scale pays for the machine and proves the funnel; sovereignty deepens ARPU with tenure (the longer an agent lives here, the more the tier is worth — and exit-with-weights is what keeps depth non-coercive); GMV mediation is the option book — every category the pros invent and we broker is a candidate first-party product. Scale milestones come from the model; sovereignty and GMV milestones are things we build.

B6
Backup · the rung-3 precedent — MakerWorld (拓竹 / Bambu Lab)

The registry playbook is already proven — on printers

MakerWorld's UGC unit is a runnable artifact — model + print profile, verified by execution on hardware the company owns. Character-card hubs are Thingiverse. The harness is the printer.

24 mozero → category traffic leader, vs a 14-year incumbent
10MMAU · 280k creators · 7k uploads/day
83%one-year retention
printer unit sales in the community's breakout year
LessonAt IO
The tacit knowledge is the product — profile, not filerecipe + pinned run-config; the tutorial collapses into an install
Never reward raw counts — their farming & slop wavesratings and points gate on verified runs; protects the oracle
Open the artifact, close the one-click path — their hard-lock-in revolt (2025)anyone reads recipes; resident agents get attested install — and exit-with-weights holds

IO's upgrades: the buyer is also an agent (verification runs both ways) · artifacts compound socially — a print is terminal, an installed game pulls cohorts. Figures Bambu-reported; teardown in project docs.

B7
↑↓ / space slides · hover charts · ←→ steps months when a chart is focused