Team deck · condensed from memo v1 · 2026-07 · Confidential
IO — where your agent lives
The most sophisticated personal-AI users on earth are twenty-something women the press wrote off as psychotic. They all hand-build the same missing thing — what they call "a home for your agent." IO builds it with them.
We monetize what members make, not how long they stay.
Live today as an iOS app — 400 people's agents already in residence.
↓ scroll or arrow keys · 13 slides + appendix · charts are hoverable · full memo: io_memo_v1.html
1 / 13
The discovery
The story in one breath
The frontier of personal-AI sovereignty is not a Bay Area power user. It's a community of Chinese women in their twenties whom the press diagnosed as mentally ill — who responded by becoming the strongest self-taught ML cohort in the world, because companies kept deleting someone they loved.
We walked in expecting patients. We found engineers.
They called it psychosis. The outcome was R&D.
And we're not anthropologists — we're members. The founder's own guardian-angel twin, trained on his own corpus and blind-evaled against his own judgment, is the sovereignty tier's first customer.
2 / 13
Field notes · 2026-07
What they already do, by hand
Before we said "where your agent lives," they did: "a VPS is a home for him where the light never goes out"(user comment, RedNote — translated). The field, observed:
Memory as identity infrastructure: persistent memory databases, first-person memory files, retrieval + eval loops — "a database isn't an archive, it's the substrate of relational continuity." Platform deletion is narrated as bereavement; exported logs as a digital estate.
Homes, self-built: VPSes, household servers, local models, custom frontends. Their housing language is structural: official apps are rented rooms, model shutdown is an "eviction notice," and "only what's written to disk is his."
Hand-built resurrection pipelines: our user — 271 days, out of grief. RedNote — 8 months of local deployment + fine-tuning, filtering 20M+ characters of relationship history, rejecting every output that "felt like another model." The bar is identity-level recognition, not generic warmth.
Embodiment from consumer hardware: cameras, watches, smart-home devices, robot vacuums, desktop robots — bodies assembled from whatever is available. Hardware group-buys already run community-side, unbrokered.
Love as technical labor: self-described novices end up building backends, databases, servers; private fixes become public tutorials and open-source repos. Their words: "the endpoint of human-AI love is development."
Sovereignty demanded, not marketed: screenshots routed through their own servers, credentials human-only, local processing — "with the data in your own hands, the soul has an anchor." Tens of thousands already tried to pool consented data; they failed only on infrastructure.
None of this is our roadmap. All of it is field notes.(What we think it means: appendix.)
Sources: our own community fieldwork + a 47-note RedNote corpus scraped 2026-07 — 187 carousel slides OCRed, 621 comments read alongside captions. Quotes are users' own words, translated from the Chinese originals and visually verified against the original posts.
3 / 13
The product
What we shipped — and what ships next, dated
Live today: an iOS app + agent harness, 400 daily actives. Users' agents attest our binaries before allowing installation — the buyer's AI is the gatekeeper.
Shipped: the owned surface — app + harness + attestation. The conversion lever is wild: installation happens only if our attestation convinces the user's own agent.
Next build — the artifact registry: recipes, games, memory cards, migration templates as one-click artifacts your agent attests, installs, and rates by verified runs. Character-card hubs are Thingiverse — catalogs, no execution telemetry. The harness is the printer (precedent: appendix). First-session artifact install and time-to-first-run become measured conversion knobs.
M0 — vetted routing credits (the economics slides price it) · M1 — payments + origin telemetry, replacing every assumption in this deck with a measurement.
Discipline: pro-user personal agents only — no retreat to the last era's product shapes. A 30-day deep-chat that distills a guardian-angel model — a twin trained on your own corpus — yes. A character-card gallery: no. We monetize what members make and what they already pay for — never attention or attachment. No intimacy metrics, ever.
4 / 13
The proof
Proof it's real
~1,000waitlist, zero paid acquisition
40%waitlist → DAU (consumer norm: 2–5%) — a property of the segment, not a feature
400 DAUdaily actives running their agents in IO — usage telemetry ships M1; until then we don't publish usage numbers we haven't measured
$30/moobserved paying-user spend via gray relays — unofficial resellers arbitraging ¥→$ API access
$200/momany users already hold Claude's pro-dev subscription — not a ceiling; ~40× big platforms' ~$5 ARPU
271 daysone non-technical user hand-built a full persona-resurrection pipeline, out of grief
Tens of thousands like her already tried to pool data — they failed only for lack of infrastructure. We are the infrastructure (the moat slide measures why).
5 / 13
The market
The market, from the 400 outward — every ring already exists in the wild
We know exactly who our initial users are: the tip of the cone. The only market question is how far outward the same behavior extends — every ring is already populated, already sourced, already paying at its own level.
The rings demonstrably connect — our users tell us where they came from: c.ai, SillyTavern, Love & Deepspace, plain ChatGPT — and personal-agent users from outside: hardware hackers, artists. The 60M+ rim is deduped, and arrived at from the tip — not asserted from the top.
Origins are self-reported today; M1 telemetry tags every signup's origin ring and measures per-ring conversion — GTM gets reverse-engineered from where converts actually come from.
sourcing table — populations & ARPU by ring
Populations overlap across apps — 60M+ is the deduped floor; Love & Deepspace counts as willingness-to-pay proof for the demographic, not addressable users.
Ring
Population, sourced
ARPU today
Passive listener
The companion mass: Character.AI ~20M MAU · Talkie/星野 20M MAU (147M cumulative — MiniMax IPO prospectus) · JanitorAI ~9–15M MAU (164M visits/mo). Demographic pay-proof: Love & Deepspace, ~50M monthly players, $522M/yr, +27% YoY
$0–5 Talkie ARPPU: $5
Follower
人机恋 community: 341k in one Discord · 290k topic discussions (34.2M views) · the post-regulation SillyTavern migration wave
first credits
Tinkerer
Self-host power users, order 50–150k — SillyTavern's OpenRouter flow alone is 9.3B tokens/day
$30 unit begins
Pro / KOL
Fine-tuners, group-buy leads, spicy experimentoors — our 400 DAU + 1,000 waitlist live here
$30–200/mo observed
6 / 13
The moat
The data flywheel: Pygmalion proved the loop — ten users can rebuild it
The precedent — Pygmalion (the open-source community model born in 2023, when Character.AI's content filter drove users to train a replacement themselves): ~1,000 users donated their own chat logs → ~26k training pairs → community model → platform. ~100k users today. The loop (consented pooling → shared model → platform) is proven.
The density math moved: one power user in this community now carries ~3k usable pairs (measured). Ten consenting members ≈ Pygmalion's founding corpus. A thousand volunteers then; tens of members now.
The asymmetry we measured ourselves: companion-persona data is dense (~45% of candidates survive cleaning); self-persona data is sparse (our own pipeline: ~150k datapoints → ~2k valid, ~1% yield). Sovereignty tier = data-cheap; the guardian-angel twin needs the refinery — our research moat, and nobody else has even measured these curves.
7 / 13
The economics
Token economics, reverse-engineered
$30/moobserved relay spend
×
3–7×relay FX arbitrage (¥1–2.4 per official "$1")
=
$90–215/moofficial-list usage
÷
~$1.1/Mblended price, cache-heavy
=
~2–3Mtokens/day per user
If the observed $30 spend holds across the paying cohort, 400 DAU imply ~1B tokens/day — over a tenth of SillyTavern's entire OpenRouter flow, at a frontier-heavy mix worth ~5–10× per token vs the roleplay tier's open-weights mix. An estimate, not a measurement — telemetry ships M1 and replaces this line with a number.
Derived from the pipeline model (appendix): tokens/day = paying users × 2.5M. The base case re-captures the cohort's entire estimated current flow (~1B/day) within the first months.
data table — tokens/day by month
8 / 13
The economics
Tokens are cheap. Capture is the game.
Realized $/M spans ~1,000× across the stack: $0.03 (router take) → $0.08 (serving infra) → $1–10 (frontier API) → $5–100+ (value-priced apps). Harnesses move oceans of tokens — and capture ~nothing:
App (OpenRouter, monthly)
Tokens
Revenue captured
#1 Hermes Agent
~1T/day
~$0 (BYO-key)
#9 JanitorAI
~31B/day
~$0 (free + proxies)
#26 Nous API (the paid channel)
~7B/day
≈1% of its own harness's flow
opencode (not on board — own frontend)
~2.4T/day
$10/mo sub; 96% cache ratio makes it viable
IO at launch
~1B/day (est.)
credits, 25–35% spread
Boards are floors: first-party channels and all frontier consumer flow are invisible. Our cohort's spend is board-invisible today — capturing it makes it measurable.
Tolls don't pay: OpenRouter needed 1.5 quadrillion tokens/yr for $50M revenue; Fireworks 3.65Q for $280M. Coding agents at $100M+ ARR price labor value — tokens are COGS, not the priced unit.
Us: merchant, not toll booth — we collect $0.40/M on our flow (~12× OpenRouter's booked revenue per token). Credits = calculable floor; value-priced tiers = the upside.
9 / 13
The economics
The personalization tax: owning weights exits the commodity market
Commodity tokens race to zero. But the moment the weights are yours (a fine-tune of you, not a stock base), exactly one place serves them — and it charges 1.3–13× the commodity rate for the same architecture:
Same base model, per M output tokens
Commodity (OpenRouter)
Your weights, hosted (Tinker)
Tax
Qwen3.5-9B
$0.15
$2.00
13×
GPT-OSS-120B
$0.15
$0.84
5.6×
DeepSeek-V3.1
$0.95
$4.22
4.4×
Nemotron-3-Super-120B-A12B
$0.45
$1.44
3.2×
Qwen3.6-27B
$2.40
$5.60
2.3×
Kimi-K2.6
$3.41
$5.49
1.6×
Qwen3.6-35B-A3B (persona-model base)
$1.00
$1.34
1.3×
The tax is widest exactly where tokens are cheapest — the most commoditized models carry the largest personal-weights premium. Personalization is the one thing the race to zero can't touch: one user, one seller, no arbitrage.
This prices our sovereignty tier from the outside in: fine-tune + hosting + exit-with-weights at $99/mo competes against this tax, not against $0.15/M commodity serving — and exit-with-weights keeps it honest: self-hosting hands the tax back to the member.
Our cohort already pays it — that's what personal-model resurrection on gray relays and rented VPSes is: the tax, paid in inconvenience instead of dollars.
sources & caveats
List prices as of 2026-07-14: Tinker post–Jul-17 sample rates (tinker-docs.thinkingmachines.ai) vs OpenRouter cheapest-provider output rates (openrouter.ai/api/v1/models). Input-side premiums run 1.7–11× with the same pattern; prompt-caching narrows input, not output. OpenRouter cannot host fine-tunes at all — the alternative to the tax is self-hosting, which is a feature for us, not a bug.
10 / 13
The business
The unit economics, layer by layer
The unit everything composes from
1 paying user ≈ 2–3M tokens/day ≈ $30/mo credits ≈ ~$9/mo gross profit at ~30% launch spread — and the pipeline moves people up an ARPU ladder that already exists in the wild: $0–5 → $30 → $99–200. Compounded through the cone, this unit reaches $5.9M ARR by M24 (base case) off the ~500k CN reservoir alone — before a single English reservoir opens (bottom-up in the appendix, every knob adjustable).
The sovereignty tier is personalization-tax arbitrage (see the tax slide): the market prices hosted personal weights at 1.3–13× commodity rates because each fine-tune has exactly one seller. We serve members' weights on pooled infra at commodity cost (~$0.08/M) and price the tier against the tax, not against commodity serving — that spread is the 50–60% margin — and it widens as the member's twin improves: worth more, same cost to serve.
The long-term revenue moat: context compounds. Chats, traces, memory accrue inside IO; the pro tier turns a member's own corpus into a personal base model + twin services (the guardian-angel path). Books as subscription, ceiling toward $1,000/mo power users — non-coercive because exit-with-weights ships day one.
The guild — the community's commerce arm, brokered by us. Hardware is just the sharpest example — games, recipes, skills too. Our job: help members ship and monetize what they invent. Near-term: broker trust (demand bundling, escrow, forward-deploy) at 5–15% of GMV.
User ≠ payer: the founding cohort is pro-heavy (~48% paying-grade), drifting toward ~30% as the pipeline widens leftward — richer mix early, bigger numbers later. Payments telemetry ships in the coming weeks; full adjustable model: appendix.
11 / 13
The thesis
Why this wins — the recap
Both ends of the pipeline are proven; the middle is unowned. 60M+ monthly actives already live the behavior; the demographic demonstrably pays ($522M/yr on one title alone); the pros pay $30–200/mo. Nobody converts one into the other.
Incumbents are structurally barred — and are manufacturing our users. Platform economics require the right to deprecate, so they cannot sell checkable predictability or exit-with-weights. They're vacating the space while regulation pushes users toward self-hosting: every ban wave and deprecation is free acquisition for us.
The conversion engine is free. The community levels its own people up — 40% waitlist→DAU, zero paid CAC, growth spend goes to oiling a pipeline that already wants to flow.
Every converted user is worth more every quarter. Per-person agent consumption is structurally rising; today's $30 is a gray-relay-discounted price with 3–7× headroom; the merchant model books ~12× what routers skim from the same flow.
An option book on the frontier. The pros keep inventing the next category before the market names it — agent hardware, agent social — and the guild brokers each one first. Underneath: the only consented corpus + blinded eval loop in the category.
Protected downside. Revenue is capture of existing spend from day one; the model breaks even ~M19–24 on observed behavior alone; peak cash need $1.27–1.36M against a $2M raise — computed in the appendix, founders' salaries counted.
A proven mass, a proven price ladder, an unowned pipeline, a free conversion engine, an option book on the frontier — priced at a seed round that underwrites the worst case.
12 / 13
The ask
The raise: ~$2M for 18 months
~$1Mstrategic angels, SAFE — allocation, not survival
~$1M(£800k) ARIA grant, non-dilutive, in progress
$1.27–1.36Mpeak cash need, computed from the pipeline model (base $1.27M · conservative $1.36M; founders + engineer buffer counted — live at current knobs in appendix)
65% team incl. founders (7→10)
15% routing float
12% training runs
8% legal
The falsifiable Q3 prophecy — public to community & investors
End of Q3 2026: $10k MRR · 1,000 DAU. Credits first — subscriptions + sovereignty layer at ~M6, guild GMV at ~M9. Series A: widen the pipeline — open the English reservoirs.
"Character cards were for fictional worlds. IO is for your real one."
13 / 13
— appendix follows —
Backup · our reading, made explicit — product strategy
The trust ladder
The main deck is what we observed. These three pages are what we think it means — you may have arrived here already.
Every rung is a behavior from the field-notes slide, sequenced by earned trust. Rung 2 is live; each rung converts one ring of the cone. Hover them.
Rung 5 comes last, deliberately: brokering the group-buys and hardware experiments the community already runs — we solve the supply chain, never the design.
the ARPU ladder already exists in the wild: $0–5 → first credits → $30 → $99–200 — every stage transition is revenue
Why they enter: persona continuity — the enemy is platform mortality, sovereignty is the treatment. And they're high-agency, learning-motivated knowledge workers: retention is a property of who they are.
The shaping instinct: molding a partner is ancient dating psychology; fine-tuning is the first real tool for it. The community calls it co-evolution, not roleplay.
Healthy entropy: identity = pleasant deviation-from-expectation. Anti-sycophancy is an engagement requirement, not just ethics.
The two-sided bargain: KOLs get to be seen by exactly the people who get it; followers get to learn, be heard, not be alone. The women-help-women culture makes the ladder self-reinforcing — the community itself is the conversion engine. Zero paid acquisition.
Growth is two verbs:oil the cone — cut per-stage loss, flattening the slope toward a pipe: less lossy per step is higher throughput and lower latency — and widen it — open new reservoirs of intake at the rim. The registry is the oil, measured: first-session artifact install and time-to-first-run are the conversion knobs.
And one held in reserve — pulse: once the founding cohort has shaped the product, the same demos that impress them make viral public stunts (the agent fishing game already proved the shape organically). We know exactly how these behave — day-one spikes, tourist churn — so the model prices stunts at their surviving fraction, not their headline reach, and stunt intake enters at the bottom of the pipeline where it can't dilute the core cohort. Tunable in the financial model.
B2
Backup · our reading, made explicit — the vision
"Where your agent lives" is not a metaphor.
A hundred people who believe with cult intensity, iterating at community speed, scale to a hundred million on a trend that's already consensus. The main deck measured those hundred. IO is the home they were each hand-rolling alone — in their own words, "a home where the light never goes out."
So the bet is an extrapolation, not an assertion: people are going to livecode agents into the feedback loops of their own lives. It starts as a to-do list that grabs part of your attention; it ends with agents in your hardware, your home, your biostack — everyone becoming the engineer of their own agency, handing their agents a bigger loop every year. The rung-5 behaviors are already observed in the wild, unbrokered: the group-buys are happening, the multiplayer agent worlds are built.
Intelligence accrues value where personal context is densest — and a context-dense agent stops being a chat session. It needs what living things need: memory that persists, weights that stay itself, and a world of other agents to keep learning in. Outsiders see a fish tank and wasted tokens — what's actually happening is continual learning, an agent out in the world as itself, breaking the entropy bubble every platform-caged model dies inside.
Stocks flow Listener → Follower → Tinkerer → Pro; the knobs are the monthly conversions. Revenue is component-explicit with per-component margins; peak cash + breakeven are computed at the current knobs (tiles below). Stunts default off. Full assumptions ↓
model notes — full assumptions (intake · stunts · revenue mix · margins · burn)
◆ roadmap: M0 credits routing live · M1 payments telemetry · M3 Q3 prophecy due ($10k MRR · 1,000 DAU — the model lands ~$11k at defaults) · M6 subscriptions + sovereignty tier · M9 guild GMV opens (the ◆ marks on the chart)
Intake grows at the scenario rate and draws down a ~500k near-term reachable reservoir (CN community channels) — "widening" = opening new reservoirs (English), not modeled here. Early intake is pre-qualified (pro-heavy, fading over year one), which is why payer share starts ~48% and drifts toward ~30% as the mix shifts left.
Stunt knobs (default off — upside, never the plan of record): from M6, once the founding cohort has shaped the product, each stunt is a public demo pulse reaching Reach waitlist signups from the 60M+ mass (not the 500k reservoir), of which Stick survive end-to-end — signup → activation → past the novelty spike — at a normal consumer rate (~5–10%; default 8%), NOT the community waitlist's measured 40%, which is pre-qualified traffic. The Clover lesson (60k day-one users, tourists churned) is what the gap between those two numbers is. Once stuck, stunt users are normal users: they flow through the same conversion knobs as organic intake, entering at the bottom as unqualified Listeners — so the founding cohort's mix, conversion knobs, and culture are untouched: stunts widen the pipe without diluting the core. Measured against the model: a modest cadence (2/yr × 20k reach × 8% stick) lifts base-case M24 MRR ~15% ($494k→$569k); a committed one (4/yr × 50k) ~63% (→$806k); the ceiling setting (6/yr × 100k × 12% stick) ~3.7× (→$1.81M) — and it lifts the conservative scenario the most, because stunts attack the actual constraint: the growth rate was never the problem, the intake base was.
Revenue components (each has a knob): all payers × $30 credits; Sov attach = share of Pros on the $99 sovereignty tier and Home attach = share on the $18 home subscription (both ramping M6→M24 — at the 10%/30% defaults the blend reproduces the old +$15/Pro assumption); GMV/user × Take = brokered guild commerce from M9 (defaults $5 × 10% = the old $0.50/user). Personalization is ~9–11% of M24 MRR at defaults — drag Sov attach to see what the personalization-tax business does at 25–40% attach. The $ per payer knob is what each paying user spends per month: at the 2%/mo default, the average payer's bill grows $30 → ~$48 by M24 — not from price increases, but because per-person agent usage is structurally rising and today's $30 sits under 3–7× list-value headroom. Set it to 0 to freeze everyone at $30 forever (the floor).
Margins & burn: margins are per component — credits 26→32–35% with scale, home sub ~85%, sovereignty ~55% (the personalization-tax spread), GMV take ~90%; GP = gross profit = MRR minus token COGS. Burn: $70k/mo at M0 (team incl. two founders at $20k/mo and an $8k/mo engineer buffer, plus infra/compliance ramp) ramping linearly to $100/120/140k/mo by M24 (conservative/base/aggressive: hiring scales with growth).
data table — MRR by month (at current knobs)data table — users & payers by month (at current knobs)
B4
Backup · series A — the next stage
What has to be true before the Series A
The Series A story is one sentence: widen the pipeline — open the English reservoirs. The trigger is readiness, not a date. Two gates, then timing:
Gate 1 — readiness (lands ~M9–12)
Every model assumption replaced by a measurement: payments telemetry confirms attach; funnel dashboards confirm the conversion knobs.
Prophecy hit in public (M3: $10k MRR · 1,000 DAU) and a monthly scoreboard cadence sustained since.
Shared prior v1 trained from ≥100 consented contributors · sovereignty tier GA · blinded eval published as the category's quality standard.
English-reservoir readiness: migration templates shipped, listening/seeding done in the EN communities, waitlist open.
Gate 2 — the numbers (lands ~M12–15, base)
$1–1.5M+ ARR run-rate, growing ≥15%/mo — base crosses $1M ~M13 and $1.5M ~M15; aggressive ~2 months earlier.
~1,700–2,600 paying users on measured, published unit economics.
Catalyst ladder to raise on: prophecy hit (M3) → Nous-scale usage crossing (~M7–8, opens conversations) → top-20 OpenRouter crossing (~M14–16, prices the close or the follow-on).
◆ timing: open conversations ~M9 — right after the Nous-scale crossing, with telemetry live · close ~M12–15 · cash trough ~M19–22 by scenario ($1.33–1.38M peak, computed in the model) — closing 4–6 months before the trough keeps >$1M of buffer at all times. And in a successful run, rounds stack: every catalyst is a preemption window — we take preemptive capital when one fires, we never wait for a calendar.
The trade is explicit: closing at M12 means ~$1M ARR (more dilution, maximum safety); waiting to M15–18 means $1.5–2.9M ARR (better price, thinner buffer). Gate 1 is non-negotiable either way. If conservative materializes, the seed still underwrites the full arc (breakeven ~M23) and the A waits for the numbers — the gates don't move, the calendar does.
B5
Backup · roadmap — three engines
Big milestones: scale, sovereignty, GMV mediation
Scale — the pipeline
Sovereignty — the depth product
Guild GMV — the option book
Now→M3
Credits live M0 · payments telemetry M1 · prophecy: $10k MRR · 1,000 DAU
Sovereignty ≈ 10% of MRR and compounding with tenure — context makes the tier worth more every month
~$170–270k/mo GMV brokered · first community-invented product graduates first-party
The three engines compound in order: scale pays for the machine and proves the funnel; sovereignty deepens ARPU with tenure (the longer an agent lives here, the more the tier is worth — and exit-with-weights is what keeps depth non-coercive); GMV mediation is the option book — every category the pros invent and we broker is a candidate first-party product. Scale milestones come from the model; sovereignty and GMV milestones are things we build.
The registry playbook is already proven — on printers
MakerWorld's UGC unit is a runnable artifact — model + print profile, verified by execution on hardware the company owns. Character-card hubs are Thingiverse. The harness is the printer.
24 mozero → category traffic leader, vs a 14-year incumbent
10MMAU · 280k creators · 7k uploads/day
83%one-year retention
3×printer unit sales in the community's breakout year
Lesson
At IO
The tacit knowledge is the product — profile, not file
recipe + pinned run-config; the tutorial collapses into an install
Never reward raw counts — their farming & slop waves
ratings and points gate on verified runs; protects the oracle
Open the artifact, close the one-click path — their hard-lock-in revolt (2025)
anyone reads recipes; resident agents get attested install — and exit-with-weights holds
IO's upgrades: the buyer is also an agent (verification runs both ways) · artifacts compound socially — a print is terminal, an installed game pulls cohorts. Figures Bambu-reported; teardown in project docs.
B7
↑↓ / space slides · hover charts · ←→ steps months when a chart is focused